Sales Consulting & Fractional Sales Leadership
Fractional sales leadership for founders ready to scale.
Proven SaaS, tech and transportation sales leadership, on demand. Build your revenue engine, win your next funding round and prepare for acquisition. Led by Greg Van Dyke: 30 years in sales, tested in real markets every day.
What we do
Six ways Greg builds your revenue engine
Interim Sales Leadership
Experience seamless transition and strong leadership during critical phases with our interim services.
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Strategic Sales Leadership
Empower your team with expert sales strategies tailored to drive growth and achieve success.
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Sales Process Optimization
Streamline sales operations to enhance efficiency and accelerate results across your organization.
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Customized Sales Training
Equip your team with skills and knowledge through personalized, impactful training sessions.
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Market Penetration Strategies
Unlock new markets with innovative strategies designed to expand your business footprint effectively.
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Performance Metrics Analysis
Gain insights through detailed analysis of sales data to boost performance and optimize outcomes.
ConnectWho we help
Built for leaders who need sales to be predictable
Growing companies
Revenue depends on a few star sellers and you need a process every rep can follow.
Founders ready to scale
Build your revenue engine, win your next funding round or prepare for acquisition.
Produce, ag and logistics firms
Sales in a relationship-driven, thin-margin world, from someone who actually works in it.
Track record
Companies Greg has sold to over 30 years
A sample of the recognized names Greg has closed during his career, at current and former employers.
Companies Greg Van Dyke has sold to over his career include: Bolthouse Farms, PepsiCo, The Hershey Company, Baby Trend, Century Snacks, General Motors, DaimlerChrysler, Metropolitan Warehouse & Delivery, Crane Worldwide Logistics, Walt Disney, Tech Mahindra, Big Kmart, C.H. Robinson, Steel Dynamics, Munchkin, Coast Aluminum, Best Buy, JFC International, United Cargo Logistics, OfficeMax, OnTrac, Bazic Products, Yusen Logistics, DHL, Aeronet Worldwide, Handgards, NRI, DC Logistics, Mainfreight, Ford, 3PL Worldwide, MAT Holdings, Factory Motor Parts, Disneyland, Align, Sharp, Brighton-Best International, Freeman, Harbor Freight, Keeco, Gold Star Foods.
Logos are trademarks of their respective owners and are shown only to describe Greg's sales experience across his career. They do not imply endorsement by, or a current relationship with, these companies.
Services
Four ways to work together
Start with the Sales Diagnostic. You leave with the three biggest gaps and what to fix first, then go as deep as you need.
- 01
Sales Diagnostic
A focused conversation and review of how your team sells today. You leave with the three biggest gaps and what to do first.
- 02
Sales Team Audit
Pipeline, process, hiring, coaching and incentives reviewed in depth, with a written findings report and priorities.
- 03
90-Day Sprint
Hands-on rebuild of your sales program: playbook, cadence, scorecards and manager coaching, with weekly check-ins.
- 04
Ongoing Advisor
Monthly strategy, pipeline reviews and leadership coaching, so the culture holds when pressure rises.
Standards beat motivation
Great teams don't wait to feel ready. They repeat the basics until excellence is the default.
Culture is what you tolerate
The behaviors you reward and the ones you let slide define your team more than any slogan.
Inspect the process, not just the number
Quota is the scoreboard. Winning happens in the activity, coaching and preparation behind it.
Coach the people, not the report
Pipeline reviews should build better sellers, not become status meetings.
Proven in the field
Advice from a team that still sells for a living
Consulting led Greg into the farming world. Working alongside growers grew into investing in and purchasing produce and selling it to large and small market buyers. That brought him back to his logistics roots: moving freight at market-best pricing with world-class service.
The result is a consultant who is not teaching theory. Every method on this page gets tested in live deals, thin margins and real customer relationships.
Book a Sales Diagnostic- Sales consultingSales leadership, scaling growth and team culture.
- Rocket WholesaleBuying and selling produce by the load.
- Lene LogisticsProduce freight across the US, Canada and Mexico.
The method
The Path to Scaling Sales
Six steps that turn sales from a few star performers into a repeatable, forecastable engine.
Start with a Sales Diagnostic
22
touches, on average, to reach a prospect in B2B sales
MacSween (2024), Shaping Sales Professionals
44%
of salespeople give up after one follow-up
HubSpot Sales Benchmarking Report, 2022
63%
of people requesting info won't buy for at least 3 months
Marketing Donut, 2021
50%+
of sales managers report being too busy to coach their teams
Cook, K.C. et al. (2025)
Sales Best Practice Audit
Benchmark your current sales system, people and practices against top-performing organizations. Identify key performance gaps and prioritize quick wins and long-term improvements.
Build a Repeatable Sales Process
Move beyond a rockstar salesperson model. We design a scalable, proven sales process that enables all capable reps to succeed consistently, predictably and efficiently.
Optimize Lead Generation Investment
Most teams overspend in some areas and overlook others. We assess your funnel to redirect budget and energy where it drives the highest ROI.
Leverage Modern Sales Technology
Unlock the power of your CRM, social platforms and automation tools to streamline operations and increase visibility across your pipeline.
Strengthen Sales Management
Effective management beats one-size-fits-all training. We coach managers on developing talent individually, implementing pipeline discipline and holding reps accountable.
Elevate Salesperson Performance
We assess individual skills, identify gaps and provide targeted coaching. We also design compensation models that drive the right behaviors and lower the overall cost of sales.
Coming soon
Rocket Sales Leader AI: your AI Head of Sales
Build playbooks, cadences, scripts, messaging and processes in minutes, without hiring a full-time VP of Sales. Join the waitlist for early access.
Sales Playbook Generator
- ICP, messaging and value
- Stage-by-stage clarity
Cadence Engine
- Email sequences
- LinkedIn flows and phone scripts
Discovery and Demo Scripts
- Custom frameworks
- Closing questions
Objection Handling
- Multiple response styles
- Follow-up questions
About
Meet Greg Van Dyke
Greg brings three decades of sales experience, including 28 years in logistics and 16 in technology and SaaS sales. He has helped several companies launch, expand, raise seed and Series funding, or get acquired.
He is the creator of the VGPACS framework (Vision + Goals + Plan + Action + Consistency = Success), featured in Winning Leadership by Olympian and bestselling author Sherry Winn, and a former three-year starting middle linebacker and team captain at Grand Valley State University.
Rocket Revenue is founder-led and built to scale. The same sales discipline runs through all three companies.
Talk to our team
30
years of sales experience
28
years in logistics
16
years in technology and SaaS sales
Scaling success
What leaders say about working with Greg
Greg is an amazing person. His professional competitive spirit is matched by few in the tech & transportation industry where he led a sales team of highly effective reps. Greg’s sales and management skills have made him one of the most sought-after sales leaders around. I treasure the time I spent with him and will be watching for continued greatness from him. Frank
Quick answers
Before you reach out
- What is fractional sales leadership?
- Senior sales leadership on a part-time basis. You get a head-of-sales level strategy, process and coaching without the cost of a full-time executive.
- What happens in a Sales Diagnostic?
- A focused conversation and review of how your team sells today. You leave with the three biggest gaps and what to do first.
- Do you work with small teams?
- Yes. Founders and small teams often see the fastest change, because a simple process and a clear cadence go a long way.
- Who will I work with?
- Every engagement is led by senior experience, starting with our founder, Greg Van Dyke. The team around you is sized to fit the problem.
Contact
Let's find your next win
Prefer email? Write to greg@gorocketrevenue.com. Tell us what you are working on. Whether it is a sales team that is stuck or a program that needs a winning culture, we reply within one business day. No obligation.